Vol. 18 No. 1 (2024)

View Vol. 18 No. 1 (2024)

Published: 2024-01-30

Artículos Originales

Marketing communication actions for the positioning of Cuban hotels on digitals platforms

Roberto López Boudet, Celestino González Breto, Jorge Ricardo Alfonso Muruais

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- PDF (Spanish)
Debt financing cost due to bank interest in primary sector companies in southern Jalisco, Mexico

Martha Karina Amezcua Luján, Ma. Patricia Rivera Espinoza, Osvaldo Flores Michel, Ma. Claudia Castañeda Saucedo

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- PDF (Spanish)
Reciprocal influence between corporate social responsibility and brand value in Peruvian restaurants

Manuel Enrique Chenet Zuta, Jorge Luis Carbajal Arroyo, Milagros del Pilar Panta Monteza

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- PDF (Spanish)
Risk management in the business management process of the science entities of the AZCUBA Group

Carmen Lizbet Castro Santana, Rosario León Robaina León Robaina, José Armando Estrada Hernández Estrada Hernández

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- PDF (Spanish)
Relationship between the strategic business decision-making process and the sustainable competitiveness perspective

Guberto Cánovas Riverón, Néstor Alberto Loredo Carballo, Ángela Laura Palacios Hidalgo

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- PDF (Spanish)
- PDF

Artículos de Revisión

THE WEIGHTED AVERAGE COST OF CAPITAL: INTERRELATION OF INVESTMENT AND FINANCING DECISIONS

Adelfa Dignora Alarcón Armenteros, Surendra Lall Boodhoo

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- PDF (Spanish)