Quality Strategic Planning in Universities

Abstract

Aim: To articulate quality management with strategic planning at the University of Matanzas, Cuba.

Methods and techniques: Analysis and synthesis, and induction-deduction were used as theoretical methods; whereas the empirical methods were surveys, interviews, observation, process flow sheets, and analysis of parameters.

Main results: A model for quality strategic planning that aligns university management with the Evaluation and Accreditation System of higher education, using a strategic approach. Several tools were used for university management, such as the process approach, and process flow sheets that contribute to management control and

integration.

Conclusions: Planning that can help visualize quality as the target of previously set objectives, especially, having a broad participatory character.