Empirical Determination of Competences for Sustainable Tourism

Abstract

The purpose of this study was to determine suitable scales to measure generic and specific competences in managers and employees involved into local tourist industry so their performance could be attuned to a sustainability  model. The experts method was applied.  A  statistical  test  measuring  scales  reliability  and  validity  was  performed.  A sample comprising 92 managers and 154 employees out of 25 tourist organization from Viñales   locality  in  Pinar  del  Río  province,   Cuba,   was  drawn.  Crombach's   alpha coefficient was used in evaluating reliability, while a factorial analysis was performed in assessing validity. Findings regarding generic competences showed that both managers and  employees   required  six  of  them;  in  turn,  manag ers  required  seven  specific competences, but employees only five to attain tourism sustainability.