Structural and network analysis in business and territorial strategic planning

Abstract

An essential hypothesis is that referred to the changes occurred in the process of strategic planning, either entrepreneurial or territorial, due to the increasing complexity and uncertainty of the environment, which demands the inclusion within this process of methods and models for the structure and social and organizing networks analysis. From a theoretical point of view, we state that the strategic planning is a process of multiple perspectives: technical, with structural changes, strategic prospective, and integrating. The role of the structure and network analysis in the study of entrepreneurial and territorial systems, and in the analysis of the strategies form social and organizing actors is discussed. A methodological proposal is presented, closely related to the formulated theory. This proposal approaches the strategic planning, through different stages: a) the organization of the strategic planning process, definition of the mission and ways of participation , b) territorial strategic diagnosis by subsystems, c) design of the scenarios and perspective making, d) formulation of the territorial strategic objectives, e) definition of the objective,  measures strategies criteria, f) diagnosis on the participation and actors´ strategy applying the structural analysis as a very useful theoretical-methodological tool in the entrepreneurial and territorial decision-making policies.

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