Procedure for the management of social responsibility in Cuba

Abstract

The present work refers the necessity to negotiate the managerial social responsibility (RSE) as a strategic factor, its objective is to propose a procedure that helps the Cuban managers to negotiate the social responsibility of the company, adjusted to the socialist character of the Cuban system and the changes that are introduced starting from the implementation of the limits of the Economic and Social Politics of the Party and the Revolution, important element for the survival of the organization that allows them to be adjusted to the requirements of responsibility that constantly redefines him the society. The administration of the social responsibility is not a simple process and like complex process will be required the use of technical diverse, so much those of quantitative character, as qualitative. One could know for consultation of carried out investigative works, the little knowledge that it have much of the managers of the term, what limits their administration. Therefore in the execution of the objective of this work the real conditions of the country are based to implement the proposal in the Cuban companies.