Design of the tourist product Walking for health at the Horizontes Villa Soroa hotel

Abstract

Objective: Design a procedure for the launch of a new nature tourism product.
Methods and techniques: PEST analysis, Porter five strengths for a competitive environment, SWOT matrix, expert’s methodology and indicators for economic feasability evaluation.
Main results: Stages for the launch of the new nature product called “Walking for health” in the hotel under study.
Conclusions: The proposed procedure contribute to launch a new touristic nature product “Walking healthy”, which one has nine stages y it fits to the hotel characteristics due to his natural
environment; therefore, commercial strategies were determinated through four basic mix marketing variables and an action plan were designed for its implementation.